S.1 Episode 9: How to have Social Influencers Grow Your Event

On this episode we hear from Shinjini Das, a public speaker, author, and influencer! Shinjini shares about what being a Go-Getter means and what her mission is. She is funny, smart, and drops so much knowledge, we can’t wait for you to hear it for yourselves!

Tell us all about you.

Taking a step back, I am a speaker. Speaking is a versatile skill and would become more than I thought. I got discovered in the media. In 2015 this publicist’s friend saw me on twitter and that’s when I had 200 followers. She said you need a publicist and that kick started everything. It’s been exactly three years for me in the media.

What is bringing more intellect into the media?

This is intellect everywhere. Event is a media, media is everything. It is the medium of communication today.  I honestly think most of the content we consume today is not that smart. Even if it’s not smart, if you make an informed point, I’m still going to listen to you. Many times it’s not smart or informed. That bugged me for a while. I’m trying to make the media positive, diverse, informed. And how can we use it to empower kids? 

There’s no walls or fences around putting digital media and it’s infiltrated the events world. Where do you see the social/digital media impacting live events?

This is something I am incredibly passionate about. I think about it on a very deep basis. I am doing my own events, I think we are already seeing marketers see the value of live event marketing.  Events are experiential. Personalization is a new thing. I comment and reply to all my comments. People want to feel heard and that they have a unique experience to them. Personalizing engagement is huge. Inclusion is another thing. We are not just personalizing so they feel engaged but we are also including everyone. 

When you’re talking to meeting planners, as an influencer, how do go about attending and promoting their events?

I have a very unique perspective. I am an influencer but also an event planner and a future conference organizer. I am able to see both sides of the puzzle. As an influencer we are looking for an authentic connection to the brand. Is this something I use or is this something that feels fake? Are your followers transferable? If they are not why are you doing this?

How does an influencer charge for their services?

You’re not seeing regulations, they are imposing standards. Earlier you could say I’m partnering with ____ and say it is great but now the FTC is sending out orders to people and influencers to tell them to comply with the FTC social media policies. It’s interesting because I was not big enough last year to get this. It’s interesting as I’ve grown and coming into it more, I have a much deeper understanding and view.  Now we are seeing intermediary platforms, mostly all digital. A platform I am is on is invite only, brands post opportunities and it’s personalized. They check out my channels and profile and send me personalized invites. 

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