This week Charles, Lisa, and Paige sit down and talk about things they see at events that could be avoided. Check out these tips below:
- Audio in your non – general session areas. A lot of times people are so focused on the main room. If you have a large group you need to get them into room fairly quickly and its difficult to do if you don’t have anything guiding them. Having audio in the hallways or spaces really helps to get them prepared. It’s not just audio though, we have a client put an LED sign in the spaces with the schedule so people know what is going on. You can loop sponsors and scheduling. There are so many opportunities when your audience isn’t sitting in their seats.
- Spending too much time and money on the wrong things. People spend thousands on the little trinkets at the table. Does anyone really care what brand it says on it. A hotel brand is probably good enough, using that money elsewhere can create a greater impact. Get sponsors to cover the cost of things.
- Buffet style food. It could work for some events but at an event, some of the largest donors go there later and they could not start the main program because they were still in line at the buffet. It pushed the whole program back. You need to think of timing and making sure everyone is fed.
- Content being ready too late. Many events that have been done year after year with a flow but I’ve realized a lot of times we are getting to the show and are just receiving the content two hours before going live. That gives everyone anxiety, you don’t have the time to check everything over and make sure it is going to run smoothly. You have to have that time.
- Not having a singular decision maker. A lot of times we work with a board of directors or a group of people, and it is great. However, when all of those people become the ultimate say, it gets really confusing for vendor relationships and everything. From a vendors perspective it’s important to know who we should listen to or talk to for changes and additions especially on site.
- Don’t hire vendors too late in the game. You might not get the a – team or vendors might not be able to work well together.