S.3 Episode 13: Believe it or Not, Everyone is a Sales Person!

Karen Gordon of Goodshuffle shares some information gold this week!  With a super power of empathy, she shares some helpful tips for those starting out in the events world.  

You have to tell us about your career.

I started in tech sales and decided I never wanted to work in sales and technology again, and now I find myself heading up sales for a tech company. I decided to leave because I wanted to get into events, I quit that job and started to do events for Living Social. They had a huge presence out of DC. I worked in their adventures division. They tapped me for a new division, they opened a live event venue. 7 stories, a speakeasy basement bar, test kitchen. We’d be running 7 different events in one night. I moved over into a creative sales role.  I worked in the live event space for a long time, did logistics, sales, creative, budgeting. That sadly closed down, we were ahead of our time. I went on and worked at several different startups in the DC area. 

What is Goodshuffle?

It’s bringing powerful modern technology to the event world. We are in an on demand society, there are a lot of last minute changes and decisions that get made. And you know all the inventory you have to manage, and a last minute change could mean changing a contract last minute, letting a warehouse know… all of that can be a huge disaster. We are on a mission to solve that. Goodshuffle Pro is software for these companies so you can have photo driven proposals, that are interactive, you can make last minute changes, pay online. 

What is your role?

My title is VP of Growth. I’m in charge of everything related to business development. Goodshuffle is pretty small still, half a dozen full time within our office. We work with tons of part time and contractors, but we are still small. It’s crazy, I was the first employee, there were three of us and we didn’t launch the GS Pro software until January of last year and we are in 42 states, Canada, and Mexico already.

You were tasked at ILEA Live to talk about powerful language tell us about that.

We talked about branding and finding your voice. Everyone has different versions of powerful language. I encourage everyone to do branding exercises. We were talking about how powerful language can help your sales style.  Listen for specific examples!

Sounds like this is applicable in many situations.

One of the things I said is some of you may not think you are sales people but everyone is a sales person. 

What advice do you have for people new in the events industry?

In the events industry there are a lot of paths you can take. A lot of people who I talk to that are successful, it’s because they saw other opportunities and pivoted. Even myself, I didn’t stay in core events but used it to be in event technology. 

People get really eager to get to the top in any role. That is especially true in events. I was talking to a guy who thinks he wants to be in events and he was complaining and I said it doesn’t matter if you get to the very top, most people if you’re a good boss you’re also rolling up your sleeves and moving things across the floor. You really need to love it. 

Super power: Empathy, understanding people very quickly

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