Have you ever thought to add a comedic flair to your event? After listening, you may consider adding someone like Scott Bloom who can contextualize jokes for your audience!
How did you get into the events world?
Well, I remember specific story when I was in second grade it was at camp, I remember a kid, actually turning to me going, you know, you’re really funny. I have kids now and they went through the ages, and you can tell when someone’s funny, even at a young age. Most comedians use it as some way when they’re growing up to sort of defuse things or select things. So I started off early. Always been a fan of comedy. I started improv group in college. I didn’t know what I was doing. I saw Second city tour and I’m like, I’d like to do that. I started hosting cabaret nights and I got an improv group together that we founded, and then went to New York City. My trajectory, I was supposed to work for my dad and be a businessman and do sales and was doing that during the summers in college, then I had to at some point, say to him, I think I want to become a comedian and actor.I did the open mikes. I started stand up when it was really booming in the late eighties early nineties, developed a standup career, started touring as a headliner. I started doing a little TV, and at one point they needed a comedian to host an actual game show at an event, and they thought, Oh, a comedian would be good on his feet and be able to ad lib. After that 1st one, the event world kind of works like that. Everyone started building me as the expert in hosting game shows, I had only done one, but I built my own press and so I started writing and developing producing these game shows and hosting him. I moved into just hosting full on meetings and because my business background it was sort of natural fit. My my humor was always sort of clean, and I realized the key to doing humor at these meetings was to make the the material about them and make it business oriented. So most my comedy sort of parodies stuff that in their world,
Let’s talk about the use of comedy in the corporate theater environment and, how do you go about crafting that?
For the first probably 20 years of doing this, I don’t think I ever used the word comedian. I rarely do now I refer to myself as a comedic keynote speaker. Humor seems to flow better in that world than the word comedy, because people have impressions that it’s gonna be like a standup club. The humor that developed for this sort of relates to things they deal with every day. I might do a bit on the excessive use of acronyms, where they use all these different acronyms. I have a funny piece about that where I go into a litany and part of my work and something that separates me from others is that people talk about customizing their their stuff, and that usually means just dropping in a phrase. But I’ll memorize 25 or 30 of their acronyms, and it works. At one point I’ll say something, once I found out this gig was ago, I knew I’d have to brush up on my Let’s say IBM ABC’s ASAP and FYI and this is no BS, these acronyms really tested my IQ, the whole process almost sent me to AA and I go through this sort of litany but before I set that up I’ve just gone through 30 of their acronyms. It lets them know that I took the time to learn about their acronyms. A lot of them can’t believe that I’ve actually either put the time or that I was able to memorize it. It’s really about letting them know that I’m here to take care of you,and I tell my clients that they’ll see in the process to the point of where I’m getting as much information, over the years I’ve learned how to absorb things pretty quickly. A lot of comedy is about about relationships. It’s almost sometimes at an unconscious level. When they feel relaxed that’s when people are able to laugh, I think it’s so important to have that element at a meeting just to diffuse all that stress.
How do you go about understanding the fit and tailoring the content?
Yeah, I know specific questions to ask. I’ll ask questions that directly give me that information so I can sort of fill it in. With comedy, you do have to try it out every so often, and I don’t you know, it’s funny as a comedian. Eventually, sort of get a sense of what’s gonna work, what’s not. But you want it you want to kill every time you wanted to be 100% effective. So you know, 80% of what I might be doing might already been written. I’m able to customize another 25% with their material. I’ll know it’s gonna work, and it appears from the audience point of view. I just came up with this, just, you know, just for them.
Twitter: The Meeting Minds