Make your Virtual Events “Haute”

Liz Lathan knows virtual events, especially how to make them not suck! Listen as she joins us to talk about how to keep your virtual events engaging and fun for the person on the screen.

Tell us about the name Haute Dokimazo.

When we decided to create Haute Dokimazo we knew we wanted to create an event that was all participatory. We were wanting it to be a format where we could play with things and fail. In the event industry you could never go do your event and expect things to fail or permit things to fail. So where do event people go and play, and let them fail. So dokimazo is the word for try. Love that word. I found this word and my co-founder said that’s Hot! So we put the two together. We were told it would be a horrible name because no one could pronounce it.

How do we get the audience to really engage online?

Empathy mapping, if you’re building your online personas and figuring out who to market to, the first thing you do is a marketer. Figure out what is in the head of the person you are trying to market to. In the head of every single person we are marketing to now is, my eyes hurt why do you make me look at things on screen all day long, and I can’t talk to people.

99% of the virtual events I’ve participated in are a slide and some person talking to me. I just want to talk to people again. That’s the foundation of our company. There are still people.

Tell us about empathy mapping.

Think about what your audience is going through, what their surroundings are like. At any moment my 7 year old is going to bust through the door. But here I am glued to my screen. Think through content delivery, it might not be an event. What if there’s another way to let people be untethered while they are consuming your content.

Tell me about the different formats for remote.

Think about normally what we do with our powerpoint and normal presentations, it’s fantastic if you’re training someone and have to show images. But when you go to a breakout room, when you’re sitting in a breakout room with one person doing a case study and your 5 minutes of q &a you can only do that for a few hours before you’re incredibly bored. Do you’re breakout where you have a little bit of content, then do that Brady bunch view to let people interact. They do need the presentation because their eyes have to go somewhere at some point but then let people talk.

What is overproduced, underproduced, just right.

I’m sure you’ve seen John Krasinski’s news videos, it feels genuine and authentic. But we know that’s not the case, he had a team script it, solid internet, audio, lighting, but it didn’t feel like he was in a giant studio making other people leave their homes. It’s the right balance of making it look good while still being genuine and authentic.

Last tips you have for making meetings better online?

Just give a damn. Care that there are people on the other end. Think about how they are going to receive your content and decide if you need to do a virtual event at all.

What is your superpower: I have an amazing ability to find what people are really good at and help them find a role or task that can take their passion and put it to good use.

Pet Peeve: Making me sit in a darkened room all day long listening to content. Make it interesting and not 12 hours long.





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