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Event and Video Production

S.3 Episode 6: Beam in your Keynote: Using Holograms to up your Event Game!

You can have someone present without being at your event: Holograms.  Ashley C talks all about holograms and how they are changing the events industry. Listen to the expert in the market who has created the patents for this engaging experience!

Ashley Crowder, Co-Founder and CEO of VNTANA

Tell us holographs?

We are all about putting the digital into the real world.  If any of you have kids or have played Pokemon Go that is one version of mixed reality.  Your phone can act as a third eye. You also have headsets you can wear that put the digital in the real world. With these only the person with the device can see. At VNTANA we built hardware to do holographic projections. Everyone in the room can the see and interact with the digital together.  We do keynote presentations, true live.  I can beam myself next time, I’ll be in LA and my hologram will be here.

You are doing movie magic but for real. She told us before, we patented all of this ourselves.  How did you develop this?

We are a tech company, a team of engineers.  My background is engineering, we have about 15 patents on hardware and software to do this. In the beginning we were using projectors but we switched  to LED because it’s brighter.  Now we can do things in bright environments. 

What is the use for this?

About 7 years ago we found a key use cases people love.

1.Someone can’t be there we can beam them in live, or pre record their hologram.  We just did a hologram of Kobe Bryant.

2.Lots of leveraging endorsement deals.  For Adidas we did holograms of Stella McCartney.  

3.Other interactive experiences to show off products and understand product preferences. 

How do you beam in live?

We need dedicated fiber, really good dedicated internet on both sides.5G is coming and we are working with a few different telecom  providers to show it off on the 5G network. 

What about stages?  Are you beaming in keynotes?

Yes we do a number of keynote presentations.  That is a lot of our life-size holograms. 

You use holograms to show off dead celebrities?

We provide the hardware but we let other people do the “digital resurrection”. We can help people, we have partners who specialize in digital recreation, it get’s expensive.  You can’t use old footage it’s CGI. You need to create a photo realistic model of that person and you animate it. We prefer to stick with the living and products!

Have you met and worked with famous people?

Yes leveraging endorsement deals.  These brands pay so much money to use their likeness. 

Where do you see the technology going?

It’s super exciting, using it as a new medium. Even if the person is there, if they are launching a product the hologram can show up on stage next to them.  We are excited about being able to push he boundaries with the creative and content side. 

You are a speaker tomorrow what are you talking about?

How you can use mixed reality to influence the attendee journey at an event. Why do you want to do it?  What is the purpose of the tech?  Then figure out what you want to do. Rob Thomas, we did a great hologram karaoke for his tour it was really successful because it was a holistic approach.  He talked about it on his radio show. They published it and you got to sing karaoke with the hologram. I always say don’t put technology in the corner. 

With these experiences people are willing to give their information freely because it’s a fun experience. 

How much does this cost?

The cost depends on the size of the hologram.  Is if life-size or a small kiosk display and content.  Does the content need to be created for it?  We have done a lot with our software to automate the process. In general you can start between 10 – 20,000 range and go up. Realistically people say, this is doable. 

Superpower: Super focused on things I want to do.

Cause you Love: Girls Who Code

www.vntana.com

info@vntana.com

Insta: vntanalive

Insta: Charlesevaneide

EideComCreative

Twitter:The Meeting Minds

S.3 Episode 5: Leadership Will Love You

This week’s episode Charles shares his experience of his early days in the events world.  He learned how to use it as an opportunity to grow as well as bridge the gap between leadership and the audience. 

S.3 Episode 3: Don’t Be Boring, Make a Difference

How do you keep people connected, engaged, and give back?  This week Jordan B from CWT Meetings and Events sits down and shares how he is a “solutions designer”!  Hear how you can come up with ideas and solutions for your events.

S.3 Episode 2: Creating Content to Better Connect People to Your Brand

Creating content for your brand and events can be a daunting task! This week we sit down with David Mann, who brings his unique experience to talk about content and messaging (think: storytelling!).  He explains the work it takes to create and deliver a compelling message!

S.3 Episode 1: Engage your Audience Better!

Today we are joined by Kitty H and Justin D at STAR.

Tell us about STAR and your career…

Kitty: We are an experiential marketing agency. Brands we work with come to us because they are looking for new and impactful ways for their brand to be face to face with people. We live in an uber digital world where people are on their devices and we are streaming our content, the whole advertising industry has been turned upside down, so it’s all about events and experiences. People want to have a physical experience with the brand. Our work shows up in all different types of environments, in retail, corporate interior, trade show floor and more. 

I have been at STAR for a little more than a year and half. My career was in business development. Everything I know is from selling and sitting in meetings with clients and asking them how they are going to sell to people and market their product. I worked at a variety of different agencies. The last one I was working at focused on brand design. I became increasingly interested in the discipline of experience design. I walked into STAR one day for a random reason, and I was like this isn’t exhibits,  this is experience design. I knew that’s where I wanted to be.

Justin: I started 22 years ago with STAR as an intern. I have seen a lot of change and growth, it has been super fun and exciting. We are getting into all sorts of cool and unique projects. 

How do you still give the digital what it needs while providing a physical experience for their audience?

Justin: We do one touch point. There are a lot of ways to interact with the brand, digital, socially, we are the more physical space.  What are your objectives and how do we help you get there?  What are the results you are looking to receive?

What are common outcomes?

Justin: Startups may be brand awareness, giving exposure to your product.

Kitty: Right down to impressions, they are incredibly valuable. Sometimes it’s not always easy to put an ROI on things but we know that the more impressions out there the more people are sharing, word of mouth is incredibly powerful.

Let’s say I’m a planner in a company and really want to redo our brand experience, what kind of money are we talking?

Justin: There isn’t a starting point, it depends what are you trying to do, what are your needs and we will help find a solution for your budget.  

How do you start the conversation with brands?

Kitty: We typically love to get people into our space.  It’s important to get outside of your environment and into a creative space. We bring creative people to the table and really experienced project managers. We talk about what are the goals? What needs to happen? The fun part of the project is to sit and brainstorm and go far. You have to be able to dream really big for us to land where the client will be able to go. 

Tell me the difference between being a vendor and a partner.

Kitty: You hear a lot of companies talk about this because everyone wants to be a partner but following through and being that is another thing. Trust is a big part of it. When you have established a level of trust where they know you will always come through, you become a partner. Partnerships will not be the cheapest. 

Causes we love: Minnesota Zoo, Feed My Starving Children, Mentoring: EPA

Engagestar.com

khart@engagestar.com

Instagram: charlesevaneide

eidecomcreative

Twitter: TheMeetingMinds