Author

About the Author
Event and Video Production

Are Virtual Events New?

Are virtual events a result of the pandemic? Returning for the second time, Tahira Endean joins us on meeting minds this week. She has been working on virtual events for OVER A DECADE! Check out this episode for great virtual event tips from an expert!

Events Are Not Dead

“Events are not dead, they just look different.” Abby Eastman from Susan Davis International joins us this week. Find out ways things have changed and how we can continue to move forward in our industry.

The Power Behind Professional Communities

Kristi Casey Sanders is all about the event community and creating spaces where people can grow and invest. Listen to hear why joining a group is such a gift!

Getting Real with an Events Planner Part 2

What are you up to?

This spring I took a few months off to be with my kiddos. I was doing the whole mom thing and doing all the activities and cooking, and in the interim I did my first show calling gig. It was terrifying. It’s super scary. I loved the control of it.  I had zero experience show calling so I called a friend of mine to prep.  I sent her gift cards and we practiced multiple times. It ended up being ok, but the thing I learned is its not what on the paper its about what you don’t know is going to happen and how you are going to keep that calm voice and directing people. 

I’m apart of this non profit, she climbs mountains that supports motherless daughters.  We are now doing a new program called girls drive up, youth motherless daughters ages 8-18.  We’re doing a launch party Nov 16th. It’s a fundraiser/launch event.  Sheclimbsmountians.org

What are your pet peeves?

I do not like getting gas, I like going down to 0 miles on my dashboard and my husband wants to kill me. 

Another one is people who are not accountable. If you sign yourself up for a project you need to be accountable and communicate if you can’t do something.

Not starting on time. 

What are you working on right now?

Target’s fall national meeting. It happens September 11th, I’ve done it for 5 years now. I’ve been an element producer, for the last 3 or 4 years I’ve been the presentation lead, the lead for all the executive speaker presentations. Which includes the power point and the video. I meet with them and work with the communications team who writes scripts and outlines, work with the decor, video team. Schedule all the rehearsals. There are 20 people on the core team, and there are 100’s of staff once we get on site. 12-14,000 attend this event. 

Insta: shadiaevents

Shadia@tobkin.com

Insta: Charlesevaneide

EideComCreative

Twitter:The Meeting Minds

Tomatoes, Crickets, and Heads of Lettuce?

Tell us about your background

I was with Microsoft for 13 years came into the program to change the world at Microsoft with food. I was able to do that.  We had some good times and some bad times along the way, but for the most part it came out really well. The thing about Microsoft is they are using food as every tech company is using food, to be able to attract the best and the brightest.  They invest a lot of money in the food program to be able to attract and retain.  The kids that are coming out of college they are not looking to come to a company that they will stay a long time, they are looking for the Big Bang and a lot of that has to deal with food. In college mom and dad picked up the bill so it was free food and you come to work and your expectations are high around that.  At Microsoft we didn’t have free food. We were big on food waste so the idea of paying for food you make decisions differently than you would with having it be free. For the most part we were able to maintain that in the Bay Area where there is a competition for workers. 

I did a lot with this idea of becoming a profit center vs a cost center. We got into a lot of crazy things, growing our own food hydroponically.  I had some grow towers that we put out in the cafe and our digital geniuses that worked there saw it and wanted to digitize it.  We had our grow towers connected to the cloud and we were monitoring them with a surface tablet. The cool thing about that is they were growing in the office space, as you were doing your work next to you lettuce was growing. 

Listen to this episode to hear Mark’s full story!

mfreem61@ford.com

Insta: Charlesevaneide

EideComCreative

Twitter:The Meeting Minds