Corporate Events

S.3 Ep.23: Add a Comedic Twist to Your Events

Have you ever thought to add a comedic flair to your event? After listening, you may consider adding someone like Scott Bloom who can contextualize jokes for your audience!

How did you get into the events world?

Well, I remember specific story when I was in second grade it was at camp, I remember a kid, actually turning to me going, you know, you’re really funny. I have kids now and they went through the ages, and you can tell when someone’s funny, even at a young age. Most comedians use it as some way when they’re growing up to sort of defuse things or select things. So I started off early. Always been a fan of comedy. I started improv group in college. I didn’t know what I was doing. I saw Second city tour and I’m like,  I’d like to do that.  I started hosting cabaret nights and I got an improv group together that we founded, and then went to New York City. My trajectory, I was supposed to work for my dad and be a businessman and do sales and was doing that during the summers in college, then I had to at some point, say to him, I think I want to become a comedian and actor.I did the open mikes. I started stand up when it was really booming in the late eighties early nineties, developed a standup career, started touring as a headliner. I started doing a little TV, and at one point they needed a comedian to host an actual game show at an event, and they thought, Oh, a comedian would be good on his feet and be able to ad lib. After that 1st one, the event world kind of works like that. Everyone started building me as the expert in hosting game shows, I had only done one, but I built my own press and so I started writing and developing producing these game shows and hosting him.  I moved into just hosting full on meetings and because my business background it was sort of natural fit. My my humor was always sort of clean, and I realized the key to doing humor at these meetings was to make the the material about them and make it  business oriented. So most my comedy sort of parodies stuff that in their world,

Let’s talk about the use of comedy in the corporate theater environment and, how do you go about crafting that? 

For the first probably 20 years of doing this, I don’t think I ever used the word comedian. I rarely do now I refer to myself as a comedic keynote speaker. Humor seems to flow better in that world than the word comedy, because people have impressions that it’s gonna be like a standup club. The humor that  developed for this sort of relates to things they deal with every day.  I might do a bit on the excessive use of acronyms, where they use all these different acronyms. I have a funny piece about that where I go into a litany and part of my work and something that separates me from others is that people talk about customizing their their stuff, and that usually means just dropping in a phrase. But I’ll memorize 25 or 30 of their acronyms, and it works. At one point I’ll say something, once I found out this gig was ago, I knew I’d have to brush up on my Let’s say IBM ABC’s ASAP and FYI and this is no BS, these acronyms really tested my IQ, the whole process almost sent me to AA and I go through this sort of litany but before I set that up I’ve just gone through 30 of their acronyms. It lets them know that I took the time to learn about their acronyms. A lot of them can’t believe that I’ve actually either put the time or that I was able to memorize it. It’s really about letting them know that I’m here to take care of you,and I tell my clients that they’ll see in the process to the point of where I’m getting as much information, over the years I’ve learned how to absorb things pretty quickly. A lot of comedy is about about relationships. It’s almost sometimes at an unconscious level. When they feel relaxed that’s when people are able to laugh, I think it’s so important to have that element at a meeting just to diffuse all that stress.

How do  you go about understanding the fit and tailoring the content?

Yeah, I know specific questions to ask. I’ll ask questions that directly give me that information so I can sort of fill it in. With comedy, you do have to try it out every so often, and I don’t you know, it’s funny as a comedian. Eventually, sort of get a sense of what’s gonna work, what’s not. But you want it you want to kill every time you wanted to be 100% effective. So you know, 80% of what I might be doing might already been written. I’m able to customize another 25% with their material. I’ll know it’s gonna work, and it appears from the audience point of view. I just came up with this, just, you know, just for them. 

Insta: Charlesevaneide

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Twitter: The Meeting Minds

S.3 Episode 15: Own Your Event For The Owners In The Room

Caitlin, the VP of Global Marketing joins us to talk about creating an event for those who own part of the business.

How did you start your career and end up here?

Middle of the career, I grew an agency from 6 to 50 people that was a lot of fun. I learned that I really love marketing for industries I care about and personally invested in. When the time was right I transitioned to the corporate side of things, enter snap fitness. I am a personal fitness fanatic so it is a perfect fit. When I entered the corporate side of things it was a bit different. On the agency side you are looking at more singular tasks, now we are looking at an entire global brand and making sure our franchise’s are having a great experience. It’s been a lot of fun and one of the fastest brand turn arounds.  Snap is in 27 countries and hopefully a couple more as of September!

How do you put on an event like yours and what are you considering when you are bringing the owners into one event?

It’s a big thing to wrap your mind around. The first thing we consider is what will bring value to them?  What will help them grow their business’? The business and fitness industry are changing!

How do you decide what will bring value to them?

A lot of it is based on industry trend, we start looking ahead and making predictions on what will be relevant this year. A lot is also analyzing numbers, and looking at where in trends can we identify areas of the business side of things that needs to be elevated a bit?

When filling the main stage, how do you decide what will bring value?

A lot is revenue based. We look at the structure of Snap Fitness club and how they bring in revenue on a daily basis. For us it’s a lot of personal training. How can we do more of that and how can we do that better?

What are they coming expecting?

They want to leave the event two days later with their brains busting at the seam with actionable items they can bring back to the club and implement the next week. 

For the networking portion how do you encourage them to start talking?

We are all turning into mini wedding planners and plotting the tables and strategically placing people with different business strengths. During these breakout sessions and workshops we have times planned where you collaborate together. 

When you started you really had to start with a drawing board, how did you do that, what inspired you?

Part of it was my own knowledge of the fitness industry, a little bit of it was data, more recently we did a big research project with corroborated the data points we had. We hired a firm recently but prior it was internal. 

Superpower: No sleep, I operate on 4 hours a day

Advice: Do your research and ask for feedback, don’t make assumptions

Find her on social: Caitlin Natasha

Insta: Charlesevaneide

EideComCreative

meetingmindspodcast

Twitter:The Meeting Minds

S.3 Episode 3: Don’t Be Boring, Make a Difference

How do you keep people connected, engaged, and give back?  This week Jordan B from CWT Meetings and Events sits down and shares how he is a “solutions designer”!  Hear how you can come up with ideas and solutions for your events.

S.3 Episode 2: Creating Content to Better Connect People to Your Brand

Creating content for your brand and events can be a daunting task! This week we sit down with David Mann, who brings his unique experience to talk about content and messaging (think: storytelling!).  He explains the work it takes to create and deliver a compelling message!