Entertainment

World Class Emcee Ft. Mark Jeffries

What separates a good emcee from an amazing one? Mark Jeffries has been in the industry hosting events for 20 years, what sets him apart from the rest will surprise you!

The Secret to Booking Top Talent Ft. Zach Nadler

Zach Nadler knows his way around the keynote world! He joined us to talk all about booking speakers and how to navigate the process. If you work with talent, you will want to check this episode out!

Esports: The New Super Bowl?!

Esports, what is it and why do we keep hearing about it? Rebecca Longawa is known to be an expert when it comes to Esports. She sits down and shares with us the in’s and out’s!

Andy King from Fyre Fraud: How far would you go?

Tell us how you got to where you are.

I am one of 9 children. The middle child, born and raised on Cape Cod. We were the ultimate party family most of the time. My mother loved to entertain. I learned how to cook with either my mom or my grandmother from age 12 on. I catered my first wedding when I was 15 years old. My grandmother took me in her Cadillac, we loaded the front, back, trunk, and loaded my mother’s station wagon. It was a wedding for 125 people, a little more casual but still I got my start at 15 years old catering weddings. I catered parties through summers and I dove into the world of cooking. I wrote my first cookbook in 1994 and published it in New York City. I went down to the city and never left since 94. I started early and it’s in my blood, it’s something I love. Have been through tough times and boom times. I was a big event planner for Wall Street. It was the world of waste. Then ironically I was a participant in the big climate march. You’ve never seen so many plastic water bottles left on the ground. That was my turning point, when I started inward point. A zero waste event business.

We basically developed an analytics and metrics to measure the carbon footprints of every event. How do you create a zero waste event? 

How much extra work is it to do zero waste?

There is a fair amount of extra work. At the end of the day lets do something right and change the world in a positive way! Why get out of bed everyday if you can’t make a positive change. SO yes we are adding an extra layer. It’s not that difficult to call your rental companies and talk about social and environmental impact. Get them thinking. Climate change is real and we can be a part of saving the planet. 

Let’s say someone is new, what is one thing they could do that is impactful?

Here’s the irony, of course I am the king now of sustainable events. But I am most famous for freeing up 200,000 plastic water bottles. I was not responsible for that. I’d eliminate plastic from events. That’s not hard, one baby step. 

Listen to podcast to hear the FYRE FESTIVAL STORY. 

Event Pet Peeves: Poor Service: The customer is always right. 

Wasteful events.

Superpower: Willingness to do anything. 

We need to think about what are our own superpowers. What can we do to change this event industry to engage this time right now of quarantine and social distancing? Your going to see a lot of cool stuff come out. 

Advice to newbies.

Fail take the risks. Be humble. Get in there get your hands dirty, was them a lot too 😉 but be willing to do whatever it takes. That is going to be the secret ingredient. 

Insta: Charlesevaneide

EideComCreative

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Twitter: The Meeting Minds

Creating a Spectacular Event

What goes into creating a spectacular event? Erich of Spare Key joins us to share how they have transformed their event to be something amazing!

Tell us about Spare Key.

It was founded in 1997 by a south Saint Paul family. They had a little boy, shortly after he was born he was rushed into the ER for emergency surgery to repair a heart condition he was born with. Subsequently what happened, over the course of the next couple of years their son had numerous hospitalizations and surgeries where the recoveries were a couple  of weeks or months at a time. Like a lot of families, the most significant financial commitment was their mortgage. Mom and dad had to spend time at the hospital, they were not at work. It got to the point where they were concerned about losing their home. They reached out to their family, friends, and church, they made sure they had a house to go back to. The sad part of the story, the son lost his life to the disease. A year after his passing they started SK and it’s goal was: provide families the gift of time. If SK does a mortgage payment for a family, they can focus on the kid. 

The program has evolved dramatically, that’s how we started out. SK today is a much different organization. 

You use the event to mobilize the mission, tell us about that.

Events are only as good as what you can connect in terms of your mission and engaging with people to support what you are trying to do. We have a small staff, 5 people, running an organization that supports families in 5 states. We have to find other people who are third party validators. Events aren’t just about the money, although it’s always about the money, events are really about branding your organization, about creating credibility with people who do not know who you are or what your purpose is.

Every time we get involved with an event, each and every time the goal and focus is to tie it back to the mission and our purpose, but also to energize and empower people to be our strongest advocates once they leave that event.

You entertain people at your events.

Yes let’s talk about this, the reality is consumers have choices. Minnesota has 35,000 non profits. There’s a lot of competition out there. It says a lot about who we are as Minnesotans but people have choices. Galas and events are all about choices, if given a choice between going to a gala you’ve been going to and know what it’s going to be… on a cold February night, it’s as easy for me to stay in. Our goal has been to make it tougher for people to want to stay home. We’ve focused on this idea that gala’s are obviously about raising money, but if you don’t entertain your guests, if you don’t keep them guessing and make it feel like a surprise each time while delivering the highest level of customer service you can, they’re not going to come back. 

helpmebounce.org

Sparekey.org

Insta: Charlesevaneide

EideComCreative

meetingmindspodcast

Twitter: The Meeting Minds