How do you really move an audience and create a lasting impression? René Rodriguez sits down and explains the holes that exist when you just motivate people. Listen to hear how you can actually inspire people to create a change!
David Horsager is an expert when it comes to trust. He explains how trust can make or break an organization! Listen to hear how we can move forward during this time building trust.
This week is a real treat! Brad Lea sat down and shared with us practical things to do during this pandemic and how we can use it to grow. Listen as he shares 5 pro tips and more.
What is Lightspeed VT?
A web based interactive training system used by a lot of different companies. 20 years ago I was running a car dealership, I took a lot guy making minimum wage brought him upfront and taught him to sell. I was very good at teaching, ultimately showed him how to do it. I watched his whole life transform. I decided at that time, I want to help other people learn to make money. I quit my job and started a training company. When I went out on the road I discovered, it wasn’t as effective and I couldn’t figure out why. I was saying the same thing, doing the same thing. When I started to do the comparison I realized there is four key ingredients to train people. 92% of companies are unaware of this, it’s been my mission to get the knowledge to the people who need it. Light speed is a platform, technology that allows me to create interactive content, deliver, track and measure it online 24/7.
1. Good Content
When I was on the road I was giving the good content but I wasn’t there long enough to give the repetition. I went in and said what I normally say, problem is I didn’t do the other three: Repetition, Practice, and accountability. I realized there had to be another way to do this where I wasn’t traveling living out of a suitcase. People were paying me $10,000 to teach their sales team, once I realized it wouldn’t work I invented light speed. A web based interactive training platform. Ultimately I can emulate what I would have done in real life.
I believe people fail because they don’t have the right information. The reason people go out of business is because they don’t have the right information. My whole mission in life, because I have the tool to do so, is to get the knowledge from the people who have it to the people who need it.
Are your attendees able to pause and ask questions? Or take polls?
It does a couple of things.
1. We can live stream to where people can interact like we are doing on this call.
2. You can create interactive content that is on demand. Meaning they can’t ask you a question because you may be sleeping, but there are discussion boards and chat windows.
3. It allows leaderboard gamification.
If you created an interactive course, it’s meant to be on demand, it’s learning, being tested, role playing and practicing the information. Of course the system is tracking that. The only way to ask a question is in the discussion board.
As a sales person, what can I be doing now (Amid COVID-19) to get a head start?
Ultimately, my recommendation to anybody in the world today, is to pivot or make adjustments. If you sell events and there are not any, you’re not going to sell any. You need to switch or provide a solution. In the sales world, train, practice your skills, get really good while your quarantined, and just skill up. But adjust. Online is where it’s at. Take some of the money you have and ear mark it, don’t call it spend, call it invest. Invest in something currently so you can make money online. That’s what we do. Maybe you have to lower your price. During a rough time like this, if you have knowledge, if you were to bottle that, put it into a training system and give people access it, you could have people paying for that.
Yeah I keep seeing ads for E-learning. What a great time to be offering E-learning.
A lot of times, I talked to someone who had a system but didn’t have content yet. Now his office is closed and he says he can’t do anything. I said open a zoom, hit record, say what you do, hit stop. That is a chapter. Now download that. Boom do it again. Literally with a zoom subscription you can make content. It’s not going to be pretty but now people are not concerned with pretty.
You have 2 years of podcasts and each contain information. Ultimately what I did was hire someone to go back through and take bullet point notes out of, I call it the nuggets. There is a lot of information and next thing you know I built a syllabus and curriculum. Even if I sell to you or not, we’re going to build a relationship. If you literally have confidence, and you understand what you are doing and your product, you’re not going to have a problem, you’re just going to work remote. If you’re selling something that’s not selling. Don’t fret, just shift, adapt.
People are using this to chill and others using it to make it their time to get ahead. Aside from the self betterment, what are things we can be doing to come out the other side in a position to be more successful?
I’d work on mindset. With the right attitude the whole world gets better.
1. One of the things I teach my people is gratitude. A lot of people are panicking, complaining. At the end of the day, I wake up every morning, I open my eyes and think how grateful I am to get another day. I’m 51 now, that’s getting more true everyday.
If I just pretend this wasn’t going on. If I gave you both 5 million each, would anything for the next couple of days or weeks bother you much? No the petty things would go away. If I said I’ll give you the 5 million but you can’t wake up tomorrow, neither of you would want the 5 million. What you realized, is the day you opened your eyes is better than getting 5 million dollars. If you believe that, when you open your eyes in the morning you should be that excited. You just got something more valuable than 5 million dollars.
2. Confidence. People don’t realize subconsciously they don’t like themselves. They have an ego and walk around like they’re cool and love themselves, they don’t. They hate themselves and deep down they don’t understand it. They don’t understand why every decision they make is steering them to nowhere. Overtime our subconscious says this person doesn’t deserve to win and it affects your decisions. This is how you correct it.
1. Forgive and apologize to yourself.
2. Commit to do what you say you’re going to do. If you don’t do this it could have the opposite affect. You are the one’s controlling yourselves.
3. Get up and set 10 small goals. You’re trying to win. Your mind doesn’t know the difference between winning big or winning small. Set 10 small baby goals and hit them. It starts to replace the information in your subconscious. You can’t erase you replace.
4. Block out negative people
5. Continuously improve everyday.
How do we care less about what people think?
Repair your confidence. The reason I don’t care what you have to say is because your opinion is none of my business. I am not worried about what you think of me. I want you to like me but if you don’t that’s ok. If got online everyday and talked trash about meeting planners, all the meeting planners are not going to like me. Do I want them to like me if I don’t like them? No. They would all stop watching me, stop talking to me. That’s what you want. I’m using that to make a point. Most people are afraid the hate they can’t see the love. Just be authentic.
What kind of hope can you give the audience?
This too shall pass. Humans’ first instinct is to survive. You’re going to survive. Sometimes you have to be uncomfortable to grow.
In the morning the Million dollar morning
1. Wake up grateful
2. Focus 15 minutes on your health
3. 15 Minutes on your money
4. Read a book 15 minutes
Twitter: The Meeting Minds
We sat down with event expert, David Adler, and were not disappointed! David came with great event pet peeves which ended up turning into a hot tips list!
Tell us your story.
I am definitely one of the oldest people in our industry at this point. I was a startup guy, I started a magazine. So at the age of 21 I put on my tuxedo and I started covering events and parties and built a media company there where we would cover the event for the power and society of Washington DC. Everything was about black tie. I met the greats of the world that are no longer with us. I worked from the Gerald Ford administration to the Carter administration, to the Reagan administration, to the Bush administration and then sold my media company and got headhunted to work for a British media Lord by the name of Robert Maxwell who was like Rupert Murdoch’s arch-rival. He would host events all around the world on his yacht and his yacht was, he and Donald Trump had the same kind of yachts. So we had all these events on yachts. I would do events within three hours notice, call the president of the United States and set up a meeting, that type of thing. So I really learned that the CEO’s of the world really think of events as an real strategic tool. This was back when I thought the event industry was sitting at the children’s table for Thanksgiving. Nobody cared. Now what they realize is that this is where the action happens. So I ended up doing all the events for New York magazine, 17, and soap opera digest, and we had, we had so many magazines and we did all the big events and we kept them at the corporate level so that we can use it for investment purposes so we can show off our events to our analysts and things like that. I really got into the event industry and I was spending millions and millions of dollars on events.
We started covering events in New York city. We did that for about three or four years and then we just exploded and go, went to other cities. We started out as an online property only. Then we decided to do a trade show at the Javits center in New York. Then we decided to do a magazine. Then we decided to go into Los Angeles. We expanded. Then we decided to go into Toronto and we expanded. And then Miami and then expanded and then Washington and expanded. And so we went into these major markets because that was kind of where the action was. It was kinda like being in the real estate business by the hour. Cause the first thing people need is a venue. So they’re basically buying a venue like you would search for an apartment, you’re going to search for a venue for your event. So we kind of used that and we added this really strong editorial voice to it. So we didn’t say, okay, here’s the florists. We said, here’s this cool thing that they’re doing.
Then 9/11 happened and devastated the industry. So I gathered about 300 event organizers and companies and we brought together this group called the convention exhibit meeting coalition to help bring New York city back after 9/11. I spent six months working for the city to do this and we hosted events at the mayor’s house, Gracie mansion, where we brought all the meeting and event planners together and we flew people in from all around the world and we lit the empire state building in yellow so that Snapple would be encouraged to do an event. We would do all of these different types of leadership roles. We found that when you get these people together and you go to Gracie mansion and a Broadway singer is singing New York, New York, after 9/11, you get goosebumps. Right from that, I started a magazine so that convinced people around the world that they should come to New York to do their events. So we added this emotional element to our business. I do think that that is kind of the key. I mean, it’s kind of what you’re doing with your podcast too when you think about it, because you’re adding an emotion to something that doesn’t have emotion. Events have emotion, but they’re also something that that goes away. My whole career is driven on the Maya Angelou quote, but people don’t remember what you said. They remember how you made them feel.
Our whole industry is driven by that. Everything that we do has gotta be about that. So I started out covering events and we now are the largest website for event organizers in these major markets with about 200,000 users a month come to our store. They get ideas and they love it. They really love it. We do trade shows in New York, LA, and in Florida.
Let’s talk about things you see in the event industry people are doing well, and things you see could be improved on.
What is an event, first of all? An event is a conference, a trade show, a party, a festival. It really is the way humans gather in any way, shape, and form. In fact, when when 9/11 happened in New York city, while the big commercial events didn’t happen, there were more events than ever because people wanted to gather. That is kind of a part of the core of, we need food, shelter, clothing, and we need socialization and people want to gather, especially in things. So I believe that event organizers can not be just event organizers and worry about logistics anymore. They have to be collaboration artists. They have to be taking their audience in one way and making sure that they talk to each other. Because when people talk to each other, things happen. The most powerful word in the English language, I’ve stolen this from somebody else. It’s not my original idea is the word. Let’s L E T apostrophe S because whenever people get together, they say, let’s go to lunch, let’s go to dinner, let’s hook up, let’s start a revolution, let’s get married. When people talk, they get together. So if you are on a stage and you’re just talking at someone and don’t give the audience the ability to connect, you’re going to lose the let’s, so my feeling what’s happening with Ted talks and things like that, people are doing shorter programs to allow people to absorb and then talk amongst themselves. That’s why at at trade shows and conferences, the white space is in the hallway, we always thought that was just the doorway. But it’s really where the action happens. And so I’m seeing that happening more and more that that smart event organizers are giving people time to germinate these ideas that they’re hearing from the stages. And so you’re seeing more of that.
So you judge an event by not how many people attend, but by how many conversations that you’re curating. And you can almost do it the way the web is doing it, where if they’re like 300 people and there’s a bunch of conversations, you can actually sort of say there’s 20,000 conversations happening. It’s a whole new way of thinking about what an event is. So that’s one thing. The idea now is that you have to value people’s time because we’re busy, we have choices.
The other thing that I think that is on the collaboration side, is that CEOs and corporate guys suck at being hosts many times. Millennials, they go into a room and they never even meet anybody. They never talk to anybody. So you have to give people permission to talk to each other. And one of the ways to do that is to be a better host. I’m seeing that that is like something that’s happening now or they’ll just sort of sit and they’ll be looking at their screen and not having to interact. So the idea of giving people permission to talk to each other is an important part of the event industry now. I do it on stage. Before a speech I say okay I’m not the important person in the room. You are, talk to the person next to you like you do at a church or synagogue and you never know you can get to the less you can hook up with them. You have to kind of give people permission to interact cause nothing is more boring or less satisfying than going to an event and never talking to anybody.
Summer camp is kind of the model for what an event really should be about. Well that’s what people are wanting. That’s what these big events are, people spending thousands of dollars to going to an event. They’re returning to summer camp. So learning becomes fun again. We’re also trying to figure out how to get over what they call the forgetting curve, which is 99% of the time you go to an event and you forget everything by the time you leave. And so then you go back to your office and you forget everything that you said. So a lot of people now are figuring out when they videotape their events, they’re sending people a snippet every day for a week so that you remember, it gets top of mind. And so that’s a big problem that we’re trying to overcome. That’s huge.
I was at an event the other night, the sound system was terrible. If you cannot hear, don’t even. It was too big. The sound system didn’t work and I wanted to jump out of my skin. People don’t realize the value of sound. They don’t realize the value of looking at all different parts of a room so that you can hear the sound in all different parts of the room. I heard this blaring at my table and the lighting was bad and they had a singing group up there and they seem to have the wrong microphones for the singing group cause they just sounded terrible. The worst singing I have ever seen in my life.
The other thing that was a pet peeve was they kept the lights so dark and they started serving food. I couldn’t see what I was eating.
The idea that type, the programming. The other thing that is two type programming that goes on for hours. Nobody gives a crap about half the things you say. So keep it really, really tight and make sure that you’re a little bit entertaining because you’re getting bored. Boredom is the worst thing.
Oh, here’s another one. Big hors d’oeuvres. It’s two bites, one shoe. Like sometimes they give these huge hor d’oeuvres that you like are like, it’s spilling all over you and things like that. And like you can’t do that. You don’t know what to do with your napkins. At the end of the day you have your pocket stuffed with, but there’s no place to really put it.
Super Power: Thinking on his feet idea guy
David, are there any last things you want to leave with our audience?
Our BizBash newsletter that comes out every day has so many ideas for people that inspire so many people that I encourage as many people as possible to go to bizbash.com start reading our stuff because our end users touch 30 million people. If you’re an event organizer listening to this, that’s the lesson: How do you respect your audience and how do you do everything with integrity and everything with sort of a sense of the higher purpose.
Twitter: The Meeting Minds
Dustin Westling is a team leading guru! Listen to how he hires, inspires, and leads a team.
Tell us about yourself.
I am a life long hospitality professional. My background is in hotels, convention centers, public attractions. I found my place in this industry and over time transformed into the business I have now. We have a full service production design company in Calgary. We have an amazing team of project managers and designers that work on events of all shapes and sizes. Things are always moving and shaking. I also am a partner I a photography business. It is a 15 year old event photography company across Canada.
How do you move into starting your own company and managing a team?
One of the things that I think you gain from the industry, you’re trained for service. I believe to truly be successful in this business you need to understand the elements of service. There’s no better way to understand guest experiences than literally serving them. So much of what I learned in the hospitality world, I’ve brought to my business.
What are key practices on ways listeners can succeed in inspiring a team?
Hire the right people. I have a unique process when it comes to how I find my future team members. I use our industry association a lot to hunt. I’m not a big fan of sitting behind a desk, I will meet the candidate at a coffee shop downtown and we will go for a walk.
I am a big fan of education. I think our industry has come a long way when it comes to formal education, We have a long way to go still. Education varies from university, trade school, college, it’s too varied and theres some work that needs to be done there.
Pet Peeves: Division between teams
Cause: Search Foundation
Superpower: Calm during a crisis
Insta: Dustin Westling
Twitter: The Meeting Minds