Episodes: Masonry

S.2 Episode 18: Being Intentional to Make your Events Amazing

No beige food at your event!?  Tahira is the guest this week and she shares all things she’s learned during her time in the events industry.  Grab your notebook, you will definitely want to write some of this down! The Society for Incentive Travel Excellence How did you end up in the events business? I...

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S.2 Episode 17: Event Photographers: Capture the Event without Screwing it up

Is photography at your event worth the investment?  Amy Coppersmith from Coppersmith photography shares why you should have a photographer at your event. We hear how to vet a photographer to make sure they capture images you will use for years to come! Tell us how you got your start. I started a long time...

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S.2 Episode 16: Don’t screw this up. Communication skills that will change your life!

This week Charles and Lisa sit down with EideCom’s very own Paige Dorman. She shares her 6 live by communication skills that have gotten her here today! Whether you are in the events world or not, you will want to hear these! Tell us about you.   About 12 years ago, I got my start...

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S.2 Episode 15: Should you hire a professional emcee?!

Does having a professional Emcee make a difference for your event?  Is it worth the cost of hiring one?  Charles and Lisa sit down with professional Emcee, Amy McWhirter.  Hear the ways emcee’s make a difference for your event and the tricks they have learned to create engagement!   Tell us about you.   I...

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S.2 Episode 14: Shocking Stories of a Storyteller

Does telling a compelling story actually raise more money? Elizabeth Warmka is a master story teller!  She helps to explain how story telling should be weaved into the entire event, from invitations to the moment they get out of their car, to the video played on screen.  These are tips you don’t want to miss.

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S.2 Episode 13: Explosive Entertainment Featuring Event Legend Michael Cerbelli

Michael Cerbelli from Cerbelli creative joins us to share his experience and tips!   Tell us your story.   It all started back in 1977 as a DJ in Brooklyn, New York. I got my first paid gig on my 13th birthday, on September 10th, 1977. I had a half of a mill crate of...

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S. 2 Episode 12: Getting Real with an Events Planner

Shadia Tobkin is a wealth of information!  This week Charles sits down with Shadia and they start to dig a bit into her experience while staying really real. This podcast is as entertaining as it is informative and you will definitely want to check it out!   Never be above the work move tables, stuff...

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S.2 Episode 11: How to Create an Event that Flows: from a Production Manager’s Perspective

Kyle Arndt, EideCom’s Production Manager takes time out of his day to sit down with Charles and Lisa. He shares from his perspective, how to create a show that flows and what goes into the details. Kyle has years of experience in the industry and with that comes many must know tips!   We have...

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S.2 Episode 10: Event Planners; Hire or Contract?!

This episode we are joined by Lisa.  We dive into the issue of hiring versus contracting event planners and where the threshold is. Today we have Lisa Schuler, the president of Schuler Marketing. Tell us a little bit about you.   I’ve worked in the marketing communications field coming out of college and started out...

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S.2 Episode 9: Getting the Right People to Attend your Event

We are joined by Carly and Ann of Ann Plans   So you guys have to tell me a little bit about you before we get into the topic. Tell me Ann about how you got in the business.   Ann: So I started my career out of college in nonprofit fundraising. It’s not what...

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S.2 Episode 8: 3 Must Know Tips for Events

This week Charles sits down and talks about three things that he has found to be really important from his time in the events world.  He talks about hiring a planner, hiring A/V and production, as well as maintaining your relationships with clients.  Use these points to up your events game! So today we are...

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S.2 Episode 7 What is the Role of a Visionary?

When you are thinking of new ideas what is too big?  How do we create new things that are fun and engaging without being too crazy?  This week we brought back Amy Zaroff, and she spent some time interviewing Charles. Listen this week’s episode with two visionaries talking about creating.  Charles: You lead a podcast,...

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