Event Producers

Building Trust in a Crisis ft. David Horsager

One of our favorite guests is back this week! David Horsager joins us to talk about building trust in a pandemic, how leaders communicate during times of change, and his new book, Trusted Leader.

Tell us about your new book.

I am super excited about it, its called Trusted Leader. It’s a special book to me for many reasons, the Trust Edge came out almost a decade ago, and that book was really research driven and takeaway driven. But this next book is sharable. The first half is a fun engaging parable to shift thinking about trust. And the second half are these new ideas and takeaways that we can use a leaders to build trust right away. 

Okay the book is called “Trusted Leader”, that’s kinda a hot topic in the past year…

Here’s the deal, our fastest opportunity to build trust is in crisis. It’s also our fastest opportunity to lose it. I have watched senior leaders earn trust in this time through their response and I’ve also watched people lose trust in this time. And they lose it or gain it fast. I believe trust is the leading indicator, the only reason you follow a leader is trust, all of the other reasons lag behind. Leadership issues are really trust issues. I’ve seen senior leaders build trust while laying off 2,000 people, and I’ve seen people lose trust that haven’t had to lay off anyone. 

What are some examples of leaders building trust in the pandemic?

Yes, I talk about getting granular to the ‘How’. But change is a time to go back to the ‘Why?’. I’m talking about the ‘why’ of the change. If leaders just communicate the ‘why’ they can garner trust. One senior leader here in Minnesota had to do this. He rolled out the why for change, he got authentic, and shared his hope for hiring everybody back and he basically has now. But even while he laid them off it was a MasterClass in doing it in a trusted way. Leading with empathy and all these things, but sharing the why of the change. You need to over-communciate the ‘why’ in the middle of change. 

When you go through times of uncertainty, how do you deal with that? Ask, what can I do, and then, what should I do first? And in the past year, so many people have been uncertain and need to be asking these questions. One thing a lot of leaders did during this time was getting their priorities down to just one. In times of conflict and change, bring it down to one thing. 

 What does your latest research on trust show?

The 2021 Trust Outlook has just been released.  One of the big findings is to lead with empathy, not just with kindness, but lead the conversation with empathy. To put our feet in other shoes. But, we also have been looking at how to build trust in the midst of remote work. The impact of virtual. Introverts are sharing more, and CEOs were communicating more than they ever had. But everything has a life cycle and people are craving face-to-face. We are in relational human community world, and even introverts are craving face-to-face! What have you found about how to connect?

No matter what, virtual does not replace in-person. I think a big thing now is ramifying virtual events for engagement. But, in general I don’t think there is one great answer. What about you?

In my experience, a lot people think polling is great. But I would throw that out the window- because it gives people the chance to have lag time. If there’s lag that takes away the engagement. I would say chat rooms and breakout rooms are great when they are short. Keeping things fast-paced and engaging. I also like to get people both kinestically and verbally engaged. 

Finally, our team created a website for Meeting Minds listeners it’s www.trustedleaderbook.com/meetingminds

MasterClass trainings are also available! 

Trust is earned everyday and if you do something better everyday leaders can change everything – sales, community, culture, etc. 



Emotional Intelligence for Event Planners ft. Rich Bracken

Did you know that event planners have the fifth-most stressful job in the country? If you can relate to that, make sure you listen to this week’s episode featuring keynote speaker, Rich Bracken. He explains how you can leverage EQ to promote personal and professional happiness.

Ditch Your Business-to-Boring Mentality ft. Tim Glomb

We are bringing in the new year with Tim Glomb, VP of Content and Data at Cheetah Digital! Tim shares how to get outside your comfort zone, fuel creativity, and create a head-turning event. Make sure you check it out!

Make Your Next Virtual Event ‘Sketchy’ ft. William Warren

William Warren, founder and CEO of The Sketch Effect, joins the podcast this week. He talks about the power of visual learning, creating memorable experiences, and how drawings can take your virtual or hybrid event to the next level. You won’t want to miss this one!

Brad Lea. Need we say more?

This week is a real treat!  Brad Lea sat down and shared with us practical things to do during this pandemic and how we can use it to grow. Listen as he shares 5 pro tips and more. 

What is Lightspeed VT?

A web based interactive training system used by a lot of different companies. 20 years ago I was running a car dealership, I took a lot guy making minimum wage brought him upfront and taught him to sell. I was very good at teaching, ultimately showed him how to do it. I watched his whole life transform. I decided at that time, I want to help other people learn to make money. I quit my job and started a training company. When I went out on the road I discovered, it wasn’t as effective and I couldn’t figure out why. I was saying the same thing, doing the same thing. When I started to do the comparison I realized there is four key ingredients to train people. 92% of companies are unaware of this, it’s been my mission to get the knowledge to the people who need it. Light speed is a platform, technology that allows me to create interactive content, deliver, track and measure it online 24/7.

1. Good Content
2. Repetition
3. Practice
4. Accountability

When I was on the road I was giving the good content but I wasn’t there long enough to give the repetition. I went in and said what I normally say, problem is I didn’t do the other three: Repetition, Practice, and accountability. I realized there had to be another way to do this where I wasn’t traveling living out of a suitcase. People were paying me $10,000 to teach their sales team, once I realized it wouldn’t work I invented light speed. A web based interactive training platform. Ultimately I can emulate what I would have done in real life.

I believe people fail because they don’t have the right information. The reason people go out of business is because they don’t have the right information. My whole mission in life, because I have the tool to do so, is to get the knowledge from the people who have it to the people who need it.

Are your attendees able to pause and ask questions? Or take polls?

It does a couple of things.

1. We can live stream to where people can interact like we are doing on this call.
2. You can create interactive content that is on demand. Meaning they can’t ask you a question because you may be sleeping, but there are discussion boards and chat windows.
3. It allows leaderboard gamification.

If you created an interactive course, it’s meant to be on demand, it’s learning, being tested, role playing and practicing the information. Of course the system is tracking that. The only way to ask a question is in the discussion board.

As a sales person, what can I be doing now (Amid COVID-19) to get a head start?

Ultimately, my recommendation to anybody in the world today, is to pivot or make adjustments. If you sell events and there are not any, you’re not going to sell any. You need to switch or provide a solution. In the sales world, train, practice your skills, get really good while your quarantined, and just skill up. But adjust. Online is where it’s at. Take some of the money you have and ear mark it, don’t call it spend, call it invest. Invest in something currently so you can make money online. That’s what we do. Maybe you have to lower your price. During a rough time like this, if you have knowledge, if you were to bottle that, put it into a training system and give people access it, you could have people paying for that.

Yeah I keep seeing ads for E-learning. What a great time to be offering E-learning.

A lot of times, I talked to someone who had a system but didn’t have content yet. Now his office is closed and he says he can’t do anything. I said open a zoom, hit record, say what you do, hit stop. That is a chapter. Now download that. Boom do it again. Literally with a zoom subscription you can make content. It’s not going to be pretty but now people are not concerned with pretty.

You have 2 years of podcasts and each contain information. Ultimately what I did was hire someone to go back through and take bullet point notes out of, I call it the nuggets. There is a lot of information and next thing you know I built a syllabus and curriculum. Even if I sell to you or not, we’re going to build a relationship. If you literally have confidence, and you understand what you are doing and your product, you’re not going to have a problem, you’re just going to work remote. If you’re selling something that’s not selling. Don’t fret, just shift, adapt.

People are using this to chill and others using it to make it their time to get ahead. Aside from the self betterment, what are things we can be doing to come out the other side in a position to be more successful?

I’d work on mindset. With the right attitude the whole world gets better.

1. One of the things I teach my people is gratitude. A lot of people are panicking, complaining. At the end of the day, I wake up every morning, I open my eyes and think how grateful I am to get another day. I’m 51 now, that’s getting more true everyday.

If I just pretend this wasn’t going on. If I gave you both 5 million each, would anything for the next couple of days or weeks bother you much? No the petty things would go away. If I said I’ll give you the 5 million but you can’t wake up tomorrow, neither of you would want the 5 million. What you realized, is the day you opened your eyes is better than getting 5 million dollars. If you believe that, when you open your eyes in the morning you should be that excited. You just got something more valuable than 5 million dollars.

2. Confidence. People don’t realize subconsciously they don’t like themselves. They have an ego and walk around like they’re cool and love themselves, they don’t. They hate themselves and deep down they don’t understand it. They don’t understand why every decision they make is steering them to nowhere. Overtime our subconscious says this person doesn’t deserve to win and it affects your decisions. This is how you correct it.
1. Forgive and apologize to yourself.
2. Commit to do what you say you’re going to do. If you don’t do this it could have the opposite affect. You are the one’s controlling yourselves.
3. Get up and set 10 small goals. You’re trying to win. Your mind doesn’t know the difference between winning big or winning small. Set 10 small baby goals and hit them. It starts to replace the information in your subconscious. You can’t erase you replace.
4. Block out negative people
5. Continuously improve everyday.

How do we care less about what people think?

Repair your confidence. The reason I don’t care what you have to say is because your opinion is none of my business. I am not worried about what you think of me. I want you to like me but if you don’t that’s ok. If got online everyday and talked trash about meeting planners, all the meeting planners are not going to like me. Do I want them to like me if I don’t like them? No. They would all stop watching me, stop talking to me. That’s what you want. I’m using that to make a point. Most people are afraid the hate they can’t see the love. Just be authentic.

What kind of hope can you give the audience?

This too shall pass. Humans’ first instinct is to survive. You’re going to survive. Sometimes you have to be uncomfortable to grow.

Lightspeedvt.com
closerschool.com


In the morning the Million dollar morning
1. Wake up grateful
2. Focus 15 minutes on your health
3. 15 Minutes on your money
4. Read a book 15 minutes



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