Event Profs

Why All Event Professionals Should Care About Esports ft. Rebecca de Freitas

This week on Meeting Minds we dive into the world of Esports! We speak with event producer and founder of Shoutcaster Ltd, Rebecca de Freitas, who recently completed a Masters thesis on Esports. We discuss the future of events from an Esports perspective, and explain why all event professionals should care about this industry. Learn how you can use this technology to your advantage to engage your audience effectively!

Turn Your Setback Into a Comeback ft. Courtney Stanley

Kick off the new year with some wisdom! This week, event speaker Courtney Stanley joins the podcast to talk about growth in a difficult year, building confidence, and 2020 as the year of hindsight. Make sure you check it out!

What is your background?

I have been in the industry for a decade now. I stepped in with intention. I interned at the Country Music Association and helped with the CMA awards but long story short I worked as a corporate event planner, worked for an event tech, and most recently worked for political org based in Michigan that works to pass laws that protect environment and public health. But, in 2020 I took the leap to be a full-time public speaker. 

What are helpful transition strategies you’ve used in this year?

I started out this year and I felt pretty good, there was good cash flow. I was obviously stressed, and having fear of the unknown. And in March literally 80% of my contracts cancelled. I was annoyed with myself that I had chosen this time to start my venture, and it took a lot of work to reconfigure what my year would look like. I needed to go back to the ‘why’ of when I went off on my own. I needed to get back to the heart of my launchpad and what I was basing my business on – which was creating meaningful content and starting meaningful conversations. And to help people seize silver linings. The strategy that really worked for me was to just connect with people. Over the off months I just built my brand and come August my schedule blew up. It can work to pivot and I can’t imagine what 2021 is going to be like. 

What advice to you have for those that didn’t have a strong financial and professional year?

First, it is not unusual to find yourself in a place of unemployment and there is a stigma around losing your job. It is difficult and makes you question your value and makes you question your career but my advice is this all happens for a reason and although its cheesy its true. There is a lesson to be learned. So, my best advice is to focus on yourself and learn a lesson and focus on your skills and think about tings you wanna grow into. This is an opportunity This year wasn’t fun but there were so many lessons along the way. 2020 is the year of hindsight.

What are ways people can affirm their worth in limited circumstances? 

There are things you can do to root yourself in your sense of worth. I do career and confidence coaching and some of the exercises help you identity your core drives, what are you most afraid of and what do you most seek. The first step in building your confidence is knowing who you are. Confidence is presenting who you are to the world. I also use the “High-five” assessment, telling you your strengths and showing you how these five things make you unique and puts words to your strengths. After doing these the real work starts and making sure you hit pause when you hear your inner-critic and feel you have imposter-syndrom. Also, making sure your circle and the people you surround yourself with are positive influences.

Final words of motivation for listeners? 

I would tell listeners to consider this a restart. Our industry is going to make a massive comeback in Q2 or Q3 of this year. So, start making new goals and make this a new opportunity to grow and level-up in ways you wouldn’t have otherwise. Turn a setback into a comeback. 


The Success Formula for the Creatives

Marla Diann is the mentor to the creatives. In this episode she starts to unpack how you can achieve your goal in under a year. Check this episode out!

6 Ways to Add Value

Times like this it’s extremely important to add value, but how do you do just that? Charles and Paige had the opportunity to lead a breakout discussion and shared 6 ways you can add value. These may surprise you!

Level Up and Raise Your Voice

Why should you focus on personal branding? In this episode Juliet Tripp joins us to talk all about personal branding how you can level up!